Audience Profile

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Please note, visitor numbers for 2021 are subject to change in line with government regulations relating to Covid-19. We will incorporate the necessary precautions, such as physical distancing. Learn more about how we are making the event safe  here.

Who attends UDT?

UDT is globally recognised as the primary meeting place for members of the undersea defence community. The three-day exhibition and conference attracts more than 1,500 visitors, with rapidly increasing representation from serving military personnel.

Alongside our technical planning committee comprised of undersea defence experts from industry and military domains, our ongoing focus is to add value for all event stakeholders. We know the level of investment required to participate in trade shows, and ensure exhibitors and visitors alike are offered the best possible experience.

View 2019 post-show report

View 2019 post-show report

97%

Of participants were satisfied with their experience at UDT 2019.

82%

Of visitors have an influence on purchasing decisions.

85%

Of exhibitors say UDT is an ideal platform to meet new prospects.

Quality and quantity

Factoring in the valuable suggestions of previous participants, our committee work extensively throughout the year to compile a compelling and challenging conference programme. This, alongside a varied exhibition of relevant solution providers, is the basis upon which we continue to attract a high-quality audience of influential decision makers.

While we were pleased to reach record visitor satisfaction in 2019, we will continue to invest additional resources to deliver high quality, relevant content and new features to continue the event's evolution.

VIP engagement

VIP engagement

There were 95 visiting VIPs and delegations in Stockholm for UDT 2019, a 12% improvement compared to the previous edition.

This number is expected to rise further at UDT 2021. As an exhibitor in 2021, you can expect to meet with high profile influencers, including national government representatives, ministry and central defence staff and armed services. As ever, our VIP engagement team will be on hand to facilitate productive meetings, as part of an improved matchmaking service.

More information

Participating organisations

Participating organisations

The vast majority of exhibitors re-booked their stand on site at the 2019 edition. This is testament to the return on investment delivered year-on-year, with 3 in 4 organisations meeting new clients at the show.

These familiar faces will be supplemented by local suppliers, international pavilions and a number of recent entrants into the market, bringing the anticipated number of participating organisations past 100.

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